What is digital marketing ?
Digital Marketing utilized all marketing efforts that use an technical devices with the help of internet i.e. Computer, Mobile etc. Businesses availing various digital channels such as search engine, social media i.e. facebook, instagram, whatsapp, linkDin etc., email and their own websites to connect with current and future customers.
Current Scenario of internet is increasing day by day, young generation spend lot of time in social media, believe me they can forgotten our hungerness. Everyday number of people increasing in interent.
It is. In fact, "constant" internet usage among adults increased by 5% and young generation increased by 10% in just the last two years. Lot of people and although we say it a lot, the way people shop and buy really has changed marketing scenario. At present it is not to much affected in regular marketing i.e. Traditional Marketing.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet i.e.
What is Definition of Digital Marketing?
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. It means to utilize social media, email Marketing and various internet channels to branding our product. That is internet advertising it is called as digital advertising.
In other words the use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time to time
"Achieving marketing objectives through applying digital technologies and media."
I expand on this definition of digital marketing to explain that, in practice, digital marketing includes managing different forms of online organization presence and presences such as organization websites, mobile apps, and social media company pages. This is in conjunction with online communications techniques including the likes of search engine marketing, social media marketing, online advertising, e-mail marketing and partnership arrangements with other websites.
These techniques are used to support the objectives of acquiring new customers and providing services to existing customers that help develop the customer relationship through E-CRM and marketing automation.
What Are the Benefits of Digital Marketing?
Most of the offline marketing efforts, digital marketing allowed marketing person to see correct results in real time through Google Analytics. If you publish your advertised in a newspaper, you don’t know how many people actually flipped to that page and paid attention to your advertisement. There's no idea to know if that ad was fruitful for business or not.
On the other side, with digital marketing, you can measure the Return of Investment (ROI) of pretty much any aspect of your marketing efforts.
Some examples to know advantage of digital marketing
Traffic in your Website.
With digital marketing, you can see the exact number of people who have viewed your website's homepage, about us page, product page etc, in real time using by Google analytics, you can also see how many pages they visited, what device they were using i.e, mobile or desktop, there age, demographic location, language etc.
This Knowledge directed to priority of which marketing channels to spend more or less time on, based on the number of people those channels are derived to your website. For example, if only 15 % of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage and mean time trying to go Paid SEO.
With Traditional marketing, it's very difficult to know how many people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people's behavior before they've reached the final stage in their Customer's journey, meaning you can make more informed decisions about how to engage them to your website right at the top of the marketing funnel.
Key Words Performance and accelerate the Lead Generation
Imagine you've created a product flyers and posted it through people's letterboxes -- that flyers is a form of content of your product information. The problem is that you have no idea how many people opened your brochure or how many people threw it straight into the trash.
Now imagine you had that flyer on your website. You can measure exactly how many people viewed the page where you publish your flyer, and you can collect the contact details of those who download it by using forms (they filled email address before the download). Not only can you measure how many people are engaging with your content, but you're also generating qualified leads when people download it.
Scope of Digital Marketing using the five Digital words i.e. '5Ds’
To understand the importance of digital marketing to the future of marketing in any business, it’s helpful to think about what audience interactions we need to understand and manage. Digital marketing today is about many more types of audience interaction than website or email. The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways:
- Digital devices– audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
- Digital technology– the marketing technology that businesses use to create interactive experiences from websites and email campaigns.
- Digital media -different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
- Digital platforms– most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
- Digital data– the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
What Does a Digital Marketer Do?
Digital marketers are in responsible to complete successfully to drive brand awareness and lead generation through all the digital media -- both organic and paid. These channels include social media, the company's own website, search engine rankings, email, display advertising (Web Banner, flyers etc.,) and the company's Article.
The digital marketer usually focuses on a use top KPI (key performance indicator) metrics to track on your website. Different type of KPI used in different channel as per channel wise as well as product wise, so they can properly measure the company's performance across each one. A digital marketer played a great SEO Role, they tried to receive "organic traffic" in their website's, who found a page of the business's website via a Google search.
Digital marketing is carried out across many marketing roles today. In small scale industries, one beginner might own many of the digital marketing tactics utilized above at the same time. In a larger companies, digitally specialist appointed each and every sections to focus on just one or two of the famous digital channels.
Does Digital Marketing Work for All Businesses?
Digital marketing can work for any business in any industry whatever your company sells. Digital marketing still involves to build buyer need and identify his audience's needs, they creating valuable online content.
B2B Digital Marketing concept.
If your organization deal with business-to-business (B2B), your digital marketing roles are likely to be centered around online lead generation, with the end goal achieving for someone to speak to a salesperson. For that reason, the role of your marketing policy/strategy is to engage and converting the highest quality leads for your salespeople via your website and supporting digital media channels.
You can used LinkedIn where your demographic is spending their time online.
B2C Digital Marketing concept
If your organization is business-to-consumer (B2C), depending on the price of your products, it's likely that the goal of your digital marketing efforts is to engage people to your website.
That why, you're probably not focus on ‘leads' in their traditional sense, and only focus on building an Regular customer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content grow up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
You can used Instagram where your demographic is spending their time online.
What Types of Digital Content required?
The kind of content you create depends on your audience's needs at different stages in the buyer's journey. On a basic of level, your online content should aim to help them meet these goals, and overcome their challenges.
Then, you'll need to think about when they're most likely to be ready to consume this content in relation to what stage they're at in their buyer's journey. We call this content mapping.
With content mapping, the goal is to target content according to:
- The characteristics of the person who will be consuming it (that's where buyer personas come in).
- How close that person is to making a purchase (i.e., their lifecycle stage).
In terms of the format of your content, there are a lot of different things to try. Here are some options we'd recommend using at each stage of the buyer's journey:
Blog posts. Great for increasing your organic traffic when paired with a strong SEO and keyword strategy.
Infographics. Very shareable, meaning they increase your chances of being found via social media when others share your content.
Short videos. Again, these are very shareable and can help your brand get found by new audiences by hosting them on platforms like YouTube.
Ebooks. Great for lead generation as they're generally more comprehensive than a blog post or infographic, meaning someone is more likely to exchange their contact information to receive it.
Research reports. Again, this is a high value content piece which is great for lead generation. Research Report and new data for your industry can also work for the awareness stage though, as they're often picked-up by the media or industry press.
Webinars. As they're a more detailed, interactive form of video content, webinars are an effective consideration stage content format as they offer more comprehensive content than a blog post or short video.
Case studies. Having detailed case studies on your website can be an effective form of content for those who are ready to make a purchasing decision, as it helps you positively influence their decision.
Testimonials. If case studies aren't a good fit for your business, having short testimonials around your website is a good alternative. For B2C brands, think of testimonials a little more loosely.
Do I Need a Big Budget for Digital Marketing?
It is depends upon what elements of digital marketing you're looking to add to your strategy.
If you're focusing on inbound techniques like SEO, social media, and content creation for pre-existing website, the good news is you don't need very much budget at all. With inbound marketing, the main focus is on creating high quality content that your audience will want to consume, which unless you're planning to outsource the work, the only investment you'll need is your time.
With outbound techniques like online advertising and purchasing email lists, there is undoubtedly some expense. What it costs comes down to what kind of visibility you want to receive as a result of the advertising.
For example, to implement PPC (pay-per-click) using Google AdWords, you'll bid against other companies in your industry to appear at the top of Google's search results for keywords associated with your Organization. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it's a good idea to focus building your organic reach, too.
Digital Marketing Overview
Website Planning & Creation
SEO - Search Engine Optimization
Google Adwords / Ads SEM & PPC Advertising
Social Media, SMO & SMM Course
Ecommerce Website Marketing
Adsense & Blogging
Lead Generation For Business
Introduction to Market Place Selling
Online Reputation Management
Online Media Planning & Buying
Creating Online Marketing Strategy
Digital Career Preparation